February 4, 2012

Explosive C4 for successful image submissions

How you ever thought about submitting your images to a microstock agency and perhaps even been doubtful if your images would be accepted this is going to be a very exciting article for you to read.

Listen carefully.

The pillars to successful image submissions rest on what I call “Explosive C4 for successful image submissions”.

And they are:

  • C1Check for technical issues
  • C2 – Compile commercially useful images
  • C3Conform to the law
  • C4Create a checklist

Ok, so let’s scrutinize the components one-by-one because this is critical if you submit images to stock agencies.

C1 – Check for technical issues

The first C in “explosive C4 for successful image submissions” is to Check for technical issues.

Blurry images, badly exposed images and images with color casts are all the “kiss of death” if you submit them to a stock agency. You simply won’t get your submission approved and consequently not sell any pictures either.

Just to be clear. I don’t suggest you need a 24 mega pixel camera with long and extremely expensive lenses to succeed in microstock photography. The technical problems I refer to is technical issues related to poor camera handling and poor image editing.

Here’s a list of common mistakes beginners do that often lead to rejected image submissions:

  • Not holding camera still causing blurry images
  • Setting in-camera sharpening to “on”
  • Using the wrong file size or file format
  • Noticeable retouching

This is obviously not a complete list but it gives you a good understanding of technical issues you must check for before you make your image submission.

C2 – Compile commercially useful images

The second C in “explosive C4 for successful image submissions” is to Compile commercially useful images.

The stock agencies don’t care about how beautiful or artistic your images are. Bluntly speaking, all they care about is if they can make money selling your images. Nothing else matters. Sorry if I destroyed some idealistic dreams but it’s a fact so you better get over it if you had some doubts. But really, this is good for you because if they sell your photos you get money on the bank.

A great litmus test is to ask yourself, would a magazine be interested to publish this image? If you can find similar images in magazines you know you’re on the right track.

Another somewhat sneaky trick is to spy on the stock agencies using readily available information at their web pages. Hint: you can use #downloads and #images in the search result to determine supply and demand.

C3 – Conform to the law

The third C in “explosive C4 for successful image submissions” is to Conform to the law.

You obviously want to stay out of trouble with the law so knowing what you can and can’t do is critical so you can stay out of trouble with the law but also to preserve your own interests.

Pay special attention if you intend to sell your images for commercial use like for instance advertising or product images on a commercial product. Commercial images require you for instance to have signed model releases for all recognizable individuals in the image. Images for editorial use are much less sensitive and don’t require a model release in most cases.

The problem with Royalty Free licensing is that you never know what the buyer intend to use the image for. It could be both editorial and commercial use so you should always get a signed model release when you sell images with Royalty Free license.

C4 – Create a checklist

The fourth C in “explosive C4 for successful image submissions” is to create a checklist.

There are many steps between taking the image and finally getting it approved by the stock agency and you also have many images to submit to be able to scale your business.

If you do some of the steps in the wrong order you at a minimum waste time or in worst case get your submission rejected because you “forgot” something important. Not only does it waste your time but kills your motivation and good mood too.

Everyone that sell photos need a checklist that covers all important activities and helps you do them in the most time saving order.

I personally have a laminated copy of my own checklist within an arms length from my computer.

Nothing and I mean NOTHING can separate me from my checklist and now you can grab it too including more than 30 training videos.

Just go to http://photosubmissionsecrets.com and grab your own copy.

 

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The Three Reasons For Failed Image Submissions

There are only three reasons your photo submissions might be rejected by the stock agencies

1. Commercial reasons

Your images might be rejected because there is no commercial use for your images. Why would a stock agency try to sell images no one want’s to buy.

2. Technical reasons

The second reason for rejected photo submissions of technical nature. Images are often rejected because they are poorly focused, badly exposed, have artifacts or other technical reasons.

3. Legal reasons

The third and final reason for rejected image submissions is legal issues. Typical examples of legal issues are no property or model release and trademarks or logos in royalty free images.

So next time you submit your images you should screen out images that have technical, commercial and legal issues.

Good luck with your image submissions.

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STEP #9: Remove images with potentially legal issues

It’s potentially dangerous to ignore this step when you make your image submissions to microstock agencies because you might end up as a jailbird or end up in the poorhouse if you’re not careful.

You need to have a basic understanding of the law before you make your first submission. It’s luckily not that complicated and the most important parts can be condensed in a few bullets:

  • Always make sure you have a signed model release if you sell the image for commercial use (advertising etc.) and the image contains recognizable individuals.
  • Always make sure you have a signed property release if you sell the image for commercial use and the image contains recognizable private property.
  • Always make sure you have a signed model release or property release if you sell images with Royalty free license and the image contains recognizable individuals or private property
  • You can sell images with recognizable individuals or private property without model or property release but only if you sell the image with Rights Managed license for editorial use
  • If there are several recognizable individuals all of them needs to sign the property release
  • If the recognizable individual is under aged the parent must sign the property release.

I recommend you always try to get a model release whenever you can. Imagine Coca Cola offered you $20,000 for exclusive use in one of their campaign and you didn’t have a model release. That would suck, right?

Both you, the stock agency and the end user could be sued if you break the law so always be careful with commercial issues.

I’ve created a free video to to help you stay on the right side of the law. Watch the free video by clicking on this link.

Disclaimer: I’m nor a lawyer neither a professional on legal stuff and I recommend you always ask for advice by a trained professional.

Previous posts in this series:

  1. Microstock Photography Tutorial
  2. Types of stock photography
  3. STEP #1: Research hot selling markets
  4. STEP #2: Leverage on your strength
  5. STEP #3: Research for lame and lazy competition
  6. STEP #4: Determine A Niche For Your Microstock Photography
  7. STEP #5: Shortlist Microstock Photography agencies
  8. STEP #6: Select one (1) microstock photography agency
  9. STEP #7: Select stock images with good technical quality
  10. STEP #8: Select images that are commercially useful
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STEP #6: Select one (1) agency

OK, so next episode in this Microstock Photography Tutorial.

You need to keep things simple so start with only one agency in the beginning to avoid being overwhelmed by different requirements and submission guidelines.

You can and absolutely should scale to many more agencies after a while but more about that later.

Based on the notes you took in step #5 you now need to make your second strategic decision.

  • High commission is obviously good
  • High #visitors per months is good
  • Requirements on exclusive rights is NOT good unless they pay a huge commission
  • It’s good if the agencies style and markets they target is a good match with your style

You must now decide which stock agency to “attack” and soon we come to the fun part :-)

Previous posts in this series:

  1. Microstock Photography Tutorial
  2. Types of stock photography
  3. STEP #1: Research hot selling markets
  4. STEP #2: Leverage on your strength
  5. STEP #3: Research for lame and lazy competition
  6. STEP #4: Determine A Niche For Your Microstock Photography
  7. STEP #5: Shortlist Microstock Photography agencies
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Microstock Photography Tutorial

If you, like most other hobby photographers would like to have other people sell and resell your images on autopilot while you collect the money, this is the most exciting blog post you’ll ever read.

Listen carefully:

About 50,000 to 100,000 images are sold every day and the photos are used for magazines, books, websites, reports, brochures and many other purposes.

Stock photography is often used by graphic designers to create advertisements, websites, brochures for promotions but there are many other uses as well.  Sometimes stock photography is used in magazine or newspaper articles, or by tourist centers.

These are just a few examples of ways stock photos might be used.

Publishers used to hire photographers or use in-house photographers to take all the photos they needed but most publishers can’t afford to hire photographers any longer so nowadays they mostly buy photos from stock agencies.

Thousands of stock agencies are now eager to market, sell and resell photos, taken by photographers exactly like you (I have a list of nearly 2,000 in my private directory).

Here’s how it works:

  • You take photos
  • You upload your photos to one or more picture libraries
  • The picture library market your photos.
  • A photo editor finds your photo and buys it.
  • You get a commission of the sales price.
  • Then the agency continues to market and resell the same photo for you as long as you wish.

Do you see the power of this?

You take photos, which happens to be your hobby right?

Then the stock agency do all the grunt-work to market and sell the photos for you and finally you collect the money.

I don’t know about you, but collecting money is also something I gladly do, any time, any day. Especially if the money is generated from my hobby.

Stock photography really is as close as passive income you can get. It’s a one time effort from your side, and then someone else do all the marketing and sales for you. Many photos can sell 30 years later so it’s a great extra source of income after you retired.

It’s free of charge to join a stock agency and they won’t charge you a penny unless they sell one of your photos so it’s financially risk free from your side.

Stock photography can easily be combined with other work if you’re not ready to go full time yet (I always recommend you try it out part time before you quit you day job).

To be continued tomorrow.

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